AED 682K Revenue from
13,800+ Leads in 9 Months
For an English education platform primarily focused on kids, we built a performance marketing system designed to do more than generate enquiries, it needed to consistently turn interested parents into student admissions.
Over 9 months, the campaigns generated 13,846 leads and 1,079 admissions, contributing to AED 682.7K+ in revenue from AED 124K in ad spend.
From Parent Enquiries to Admissions
The strategy focused on reaching parents actively looking to improve their children’s English and communication skills, then moving those prospects efficiently through the admission journey.
We worked across:
- Parent-focused audience targeting
- Lead and messaging campaigns
- Creative testing around different learning benefits
- Retargeting interested parents
- Campaign optimisation based on admissions
- Strategic budget scaling
Rather than optimising only for cheaper leads, we continuously looked at lead quality, admissions and revenue to guide campaign decisions.
9 Months of Growth
13,846 Leads Generated
1,079 Student Admissions
AED 8.96 Average Cost Per Lead
AED 124K+ Ad Spend
AED 682.7K+ Revenue Generated
The result was a consistent acquisition pipeline that connected the academy with thousands of parents while turning paid advertising into measurable student enrolments and revenue.
Beyond Lead Generation
The biggest impact came from connecting marketing performance with actual admissions.
By combining stronger creatives, refined audiences and continuous optimisation, we created a scalable growth system that supported academy’s expansion in the kids’ English education market.