25,000+ Leads Generated
Through Meta Ads
For an English learning platform primarily focused on children, the goal was to generate a consistent flow of parent enquiries while keeping lead acquisition costs under control.
Through a performance-focused Meta Ads strategy, we generated 25,726 leads with AED 205.5K in ad spend, maintaining an average cost per lead of just AED 7.99.
Scaling Parent Enquiries Efficiently
In the kids’ education space, reaching the right audience is critical. Our campaigns were designed to connect academy with parents actively looking to improve their children’s English communication and learning skills.
We focused on:
- Parent-focused audience targeting
- Messaging and enquiry campaigns
- Continuous creative testing
- Different messaging angles around kids’ English learning
- Retargeting interested parents
- Budget scaling based on CPL performance
Campaigns and creatives delivering stronger enquiry volumes at lower costs were continuously prioritised and scaled.
The Numbers
25,726+ Leads Generated
AED 205.5K Meta Ads Spend
AED 7.99 Average Cost Per Lead
AED 7+ CPL on High-Performing Campaigns
From Reach to Real Enquiries
Rather than focusing only on impressions and clicks, the strategy was built around generating actual conversations with interested parents.
By combining the right targeting, education-focused creatives and continuous optimisation, we built a scalable Meta Ads system that consistently brought new enquiries into academy’s admissions pipeline.