₹52.52L in Purchase Value
at 12.05X ROAS
For an Indian Islamic and modest-fashion e-commerce brand offering products such as abayas, jilbabs, khimars, niqabs and Irani chadars, the focus was clear: scale purchases without sacrificing profitability.
Efficiency at Scale
Through a performance-focused Meta Ads strategy, the campaigns generated:
₹52.52L+ Purchase Value
789 Purchases
12.05X Average ROAS
21X+ Highest ROAS Across Individual Campaigns
Rather than pushing budget evenly across the account, we continuously identified where the strongest purchase intent and profitability were coming from.
What Drove the Performance
The strategy centred around creative-led testing, audience segmentation, retargeting and controlled campaign scaling.
High-performing creatives and audiences received more budget, while underperforming campaigns were continuously refined or replaced. This helped maintain strong efficiency even as purchase volume increased.
The Outcome
The result was more than just higher sales.
We built a profitable acquisition system capable of generating over ₹52 lakh in purchase value while maintaining a 12.05X average ROAS.
For an e-commerce brand, that balance between scale and profitability is what turns paid advertising into a sustainable growth channel.